Mumbai, Maharashtra, India:
All India Pickleball Association (AIPA), the governing body of pickleball in India, today announced the appointment of Branquila Brand Ventures (BBV), as their exclusive brand agency in India. Effective immediately, Branquila will manage its comprehensive brand and marketing mandate – Digital Marketing, Public Relations, Trade Marketing, Influencer Management and Creative.
Commenting on the appointment, Arvind Prabhoo, President – All India Pickleball Association, said, “As Pickleball moves into it’s next phase of growth, we’re excited to have Branquila on-board to help us navigate the positioning, placement and promotion of Pickleball in India.” He further added, “We plan to expand Pickleball’s reach and engagement across India, and in that, we look forward to the collaborative journey with Branquila to elevate the game to new heights.”
Sandeep Dahiya, Founder & CEO – Branquila Brand Ventures, said, “We are honoured to work with AIPA in promoting pickleball, a sport that has immense potential and appeal in India. AIPA team’s energy and belief in Pickleball is simply infectious, and we look forward to creating a unique and engaging brand presence that resonates with audiences nationwide, across platforms, driving growth and participation in the sport.”
With over five million players across 84 countries, pickleball is one of the fastest-growing sports in the world, known for its accessibility and appeal to all ages ranging from 5 to 70 years old. Pickleball is a racquet sport that combines elements of table tennis, badminton, and tennis and can be played indoors in singles or doubles on a court.
Branquila Brand Ventures is a new-age integrated brand marketing and management firm to help businesses unlock growth via integrated brand ideas and initiatives, across platforms. Launched by Sandeep Dahiya in 2022, Branquila drives brand and marketing mandates for Jain Amar House of Fashion (Madame Fashion, Camla Barcelona, and mSecret), Actor Suniel Shetty, Banijay Asia, All India Pickleball Association and EndemolShine India, amongst others. Driven by ideas, Branquila is a place where imagination meets relevance, creativity meets simplicity and story-telling meets connect. It’s a brands’ playground to create, curate, communicate, connect and collaborate. www.branquila.com.
About AlPA
As the governing body of Pickleball in India, AIPA’s aim is to popularize the sport in India and ensure grassroot development of the sport throughout the country. AIPA has already started its engagement & development programme by identifying talented players, and providing them with training in skills, diet, physical endurance, and mental conditioning, under the watchful eyes of specialists in their respective fields. Under the able leadership of the President Shri Arvind Ramesh Prabhoo, AIPA is trying to get the sport recognised by the Government and the Sports Authority of India. Mr. Sunil Valavalkar brought the game to India in 2007 and All India Pickleball Association (AIPA) was formed as a not-for-profit organisation under Section 25 of the Companies Act and has been promoting the sport in India for the last 15 years. AIPA has been formally granted affiliation of the International Pickleball Federation (IPF), USA in the year 2015. It is also the founding member of Asia Federation of Pickleball, Singapore.